Beauty Industry

Who Will Make the FiFi Hall of Fame?

Finalists announced for 2008 commendation

April 29, 2008

Editor-in-Chief

The Fragrance Foundation announced the nominees for the 2008 Fragrance Hall of Fame FiFi Award. The Fragrance Hall of Fame Award recognizes a fragrance classic (men’s or women’s) which was 15 years old or more in 2007.

To be eligible to appear on the ballot, companies were required to submit materials to support the marketing strategies which helped the fragrance achieve awareness and success in 2007, including: new form of product; new packaging; new advertising (print or TV) and uniqueness of collateral support (in-store promotion, sampling, display, etc.).

The nominees were announced at the FiFi Finalists Breakfast held for Fragrance Foundation members on April 25 at the Mandarin Oriental Hotel. The nominees are:

•   Annick Goutal Eau d’Hadrien – Gary Farn, Ltd.
•   Aromatics Elixir – Clinique
•   Imari – Avon Products, Inc.
•   Issey Miyake L’Eau d’Issey – Beauté Prestige International
•   Stetson – Coty Inc.
•   Tova Signature – Tova Beverly Hills, QVC
•   Trésor – Lancôme
•   White Diamonds Elizabeth Taylor – Elizabeth Arden, Inc.

These eight nominees will appear on the second FiFi ballot and will be voted on by The Fragrance Foundation members. The winner will be announced at the 36th Annual FiFi Awards & Celebration on May 20 at the Park Avenue Armory in New York City.